Al Sulaiman founded the virtual museum Basma Al Sulaiman Museum of Contemporary Art in 2011 and helped develop the Jeddah Sculpture Park, which features 21 sculptures along the city’s waterfront walkway.

The exhibition, as well as Desert X AlUla, are part of AlUla Arts, a series of art festivals scheduled to take place during winter season. AlUla Arts will also include events in Al Jaddidah, which is located adjacent to AlUla Old Town, as well as the initiative Cinema El Housh, a showcase of films selected by Saudi arthouse filmmakers.