By David Calverley-Morris for Esquire Magazine / September 1, 2013
People weren't ready for us
Developing an arts scene in one of the most conservative countries on earth never going to be easy. But over the past few years, a small band of artists have scoured Saudi Arabia for a talent… And then take it out to the World.
Perhaps the most significant art space in the kingdom atpresent is the Athr gallery in Jeddah, which has regularlyrepresented the Saudi art scene at Art Dubai. Opened in 2009 by Mohammed Hafiz and Hamza Serafi in a somewhat odd location atthe top of a shopping mall, Athr has nurtured a roster of young artistswho have exhibited in fairs and biennials in Europe and Asia.Hafiz says the kingdom’s art scene has grown up rapidly in recentyears. “If you’d opened a gallery fifteen years ago, people would beasking whether the art goes with the colour of their couch or thecurtains. But now we have a different, more intellectual, audiencewho are not just thinking ‘I don’t think this will go with my rug’.“The first show, we maybe had fifty guests who we personallyrang up to invite. At the last exhibition we had to turn off the lightsto make people leave. Because of the Internet young people are veryaware of the role of art to advance self-knowledge and as a tool fordebate and how we can improve as a society. And Saudi artists arebecoming stars. Some have thousands of followers on Facebook.”